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Dicks is done!
Dandy
Professional Champion
 
238 Views    37 Replies    0 Likes   I like it!
After laying off all it's Pro's in the summer, Dicks is getting out of the golf business. Shrinking revenues and an overall shrinking industry were their reasons. I believe what really happened is they put most of their eggs in the TaylorMade basket, and TMag is reporting a 27% decline in revenue YTD to their share holders. So maybe the strategy of releasing 47 new drivers every six months is finally catching up to them - and the retailers?
gdkcj
Legend
 
# 1    9/22/2014 11:33:46 AM   
How about too much mark up.


JayPet
Legend
 
# 2    9/22/2014 12:28:36 PM   
Time to pick up some discounted merchandise!! Yeah!


LyinLewis
Legend
 
# 3    9/22/2014 1:04:05 PM   
Is this true? Or is this a joke?


Vincedaddy
Legend
 
# 4    9/22/2014 1:23:12 PM   


LyinLewis
Legend
 
# 5    9/22/2014 1:28:29 PM   


Are they folding all of the Golf Galaxy's as well? Wow...the golf world just took a MAJOR hit!!! I am surprised they didn't just decide to downsize. Right now they have a large footprint. Why not just cut that space down 3/4 and still have clothing (which makes money) and sample clubs?


Scott Harris
Professional Champion
 
# 6    9/22/2014 1:31:36 PM   

Time to pick up some discounted merchandise!! Yeah!


We are all over that !


njgolfer
Legend
 
# 7    9/22/2014 2:00:31 PM   
Mark it up 30% then sell it for 20% off.


Don Freeman
Professional Champion
 
# 8    9/22/2014 2:15:07 PM   
Buncha dicks...
















stores will be closing.... hehe.


JayPet
Legend
 
# 9    9/22/2014 3:42:36 PM   

Buncha dicks...
















stores will be closing.... hehe.


Great observation Don.

Dicks being sucked





out of the golf business now is just very bad timing. Shame.


cogolfer1
LowIndex
 
# 10    9/22/2014 7:01:21 PM   

Buncha dicks...
















stores will be closing.... hehe.


https://www.youtube.com/watch?v=0l0D9n..


Dandy
Professional Champion
 
# 11    9/22/2014 9:44:10 PM   

Is this true? Or is this a joke?


That's not all. Adidas is closing down the Adams head office in Texas and consolidating it with the TMAg HQ in Carlsbad.


gdkcj
Legend
 
# 12    9/23/2014 12:17:18 AM   

Buncha dicks...

stores will be closing.... hehe.


:-)


Shawn Overley
Professional Champion
 
# 13    9/23/2014 9:48:04 AM   
Dick's isn't leaving the golf category entirely. They are just reducing the overall size of the segment in their stores. They already did this in the two stores I go to. All equipment and apparel are now in the same footprint that used to be equipment alone.


Scott Harris
Professional Champion
 
# 14    9/23/2014 10:19:50 AM   

Dick's isn't leaving the golf category entirely. They are just reducing the overall size of the segment in their stores. They already did this in the two stores I go to. All equipment and apparel are now in the same footprint that used to be equipment alone.


Dicks are shrinking ?


JayPet
Legend
 
# 15    9/23/2014 11:33:46 AM   


Dick's isn't leaving the golf category entirely. They are just reducing the overall size of the segment in their stores. They already did this in the two stores I go to. All equipment and apparel are now in the same footprint that used to be equipment alone.


Dicks are shrinking ?


Scott, I don't think this is about maximizing the size of Dicks. This is a move that will help them maximize performance of Dicks.

I applaud them for trying focus on lasting longer. Inevitably, I think this move will allow Dicks to fill a void and will make the experience there more pleasurable. Customers want Dicks to better connect with them. I think not only will Dicks see more variety of clients, Dicks will see more volume too. It might change the way how they look at Dicks.

I'm not a fan of Dicks personally, but at least they are thinking outside the box.


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