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Dicks is done!
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  • Dandy
    Professional Champion
     
    292 Views    37 Replies    0 Likes   I like it!
    After laying off all it's Pro's in the summer, Dicks is getting out of the golf business. Shrinking revenues and an overall shrinking industry were their reasons. I believe what really happened is they put most of their eggs in the TaylorMade basket, and TMag is reporting a 27% decline in revenue YTD to their share holders. So maybe the strategy of releasing 47 new drivers every six months is finally catching up to them - and the retailers?
    gdkcj
    Legend
     
    # 1    9/22/2014 11:33:46 AM   
    How about too much mark up.


    JayPet
    Legend
     
    # 2    9/22/2014 12:28:36 PM   
    Time to pick up some discounted merchandise!! Yeah!


    LyinLewis
    Legend
     
    # 3    9/22/2014 1:04:05 PM   
    Is this true? Or is this a joke?


    Vincedaddy
    Legend
     
    # 4    9/22/2014 1:23:12 PM   


    LyinLewis
    Legend
     
    # 5    9/22/2014 1:28:29 PM   


    Are they folding all of the Golf Galaxy's as well? Wow...the golf world just took a MAJOR hit!!! I am surprised they didn't just decide to downsize. Right now they have a large footprint. Why not just cut that space down 3/4 and still have clothing (which makes money) and sample clubs?


    Scott Harris
    Professional Champion
     
    # 6    9/22/2014 1:31:36 PM   

    Time to pick up some discounted merchandise!! Yeah!


    We are all over that !


    njgolfer
    Legend
     
    # 7    9/22/2014 2:00:31 PM   
    Mark it up 30% then sell it for 20% off.


    Don Freeman
    Professional Champion
     
    # 8    9/22/2014 2:15:07 PM   
    Buncha dicks...
















    stores will be closing.... hehe.


    JayPet
    Legend
     
    # 9    9/22/2014 3:42:36 PM   

    Buncha dicks...
















    stores will be closing.... hehe.


    Great observation Don.

    Dicks being sucked





    out of the golf business now is just very bad timing. Shame.


    cogolfer1
    LowIndex
     
    # 10    9/22/2014 7:01:21 PM   

    Buncha dicks...
















    stores will be closing.... hehe.


    https://www.youtube.com/watch?v=0l0D9n..


    Dandy
    Professional Champion
     
    # 11    9/22/2014 9:44:10 PM   

    Is this true? Or is this a joke?


    That's not all. Adidas is closing down the Adams head office in Texas and consolidating it with the TMAg HQ in Carlsbad.


    gdkcj
    Legend
     
    # 12    9/23/2014 12:17:18 AM   

    Buncha dicks...

    stores will be closing.... hehe.


    :-)


    Shawn Overley
    Professional Champion
     
    # 13    9/23/2014 9:48:04 AM   
    Dick's isn't leaving the golf category entirely. They are just reducing the overall size of the segment in their stores. They already did this in the two stores I go to. All equipment and apparel are now in the same footprint that used to be equipment alone.


    Scott Harris
    Professional Champion
     
    # 14    9/23/2014 10:19:50 AM   

    Dick's isn't leaving the golf category entirely. They are just reducing the overall size of the segment in their stores. They already did this in the two stores I go to. All equipment and apparel are now in the same footprint that used to be equipment alone.


    Dicks are shrinking ?


    JayPet
    Legend
     
    # 15    9/23/2014 11:33:46 AM   


    Dick's isn't leaving the golf category entirely. They are just reducing the overall size of the segment in their stores. They already did this in the two stores I go to. All equipment and apparel are now in the same footprint that used to be equipment alone.


    Dicks are shrinking ?


    Scott, I don't think this is about maximizing the size of Dicks. This is a move that will help them maximize performance of Dicks.

    I applaud them for trying focus on lasting longer. Inevitably, I think this move will allow Dicks to fill a void and will make the experience there more pleasurable. Customers want Dicks to better connect with them. I think not only will Dicks see more variety of clients, Dicks will see more volume too. It might change the way how they look at Dicks.

    I'm not a fan of Dicks personally, but at least they are thinking outside the box.


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