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| Handicap#: | 2988550 |
| Member Since: | 6/30/2011 10:20:39 AM |
| USGA Club: | PENSACOLA Area #325 |
| Availability: | / |
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| Etiquette: | No |
| Gamble: | No |
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| In 1995 when Charlie Rotenberry and his brother David Rotenberry decided to take their skills acquired in top management positions in dealerships located in California and Louisiana, they both had a vision. We will give the Dealer a unique way of capturing a potential buyers attention outside the mainstream medias, referred to by Charlie Rotenberry as the "Bad News Media". Having come from a strong background in marketing Real Estate, Home Building, and Subdivision Development in the early 1970s through the mid 1980s. Charlie Rotenberry worked in both Sales and Finance Management in a few large dealerships in California and later in Louisiana. It did not take him long to realize that the industry needed a fresh new approach to the traditional "Come On Down" / "Lost Leader" type screamer advertising that seemed to dominate dealerships from coast to coast. After a lot of brainstorming, the Rotenberry brothers started a creative process that to this day remains one of the most a |
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