COMMUNITY

Community  /  Forums  /  Future of TMAG
Future of TMAG
LBCbeerbrotha
Professional
 
238 Views    19 Replies    0 Likes   I like it!
As someone who lost his gig as an exc with Golfsmith, this article hit home. Hard.

Your thoughts?

https://nypost.com/2017/02/27/adidas-struggling-to-sell-taylormade-equipment-brand/
LyinLewis
Legend
 
# 16    3/3/2017 5:27:34 PM   
One of the major issues with the golf equipment industry is the USGA limits. They have virtually regulated innovation out of the equipment. There is no substantial difference in a new driver and one made 5 years ago.


njgolfer
Legend
 
# 17    3/3/2017 5:37:34 PM   

One of the major issues with the golf equipment industry is the USGA limits. They have virtually regulated innovation out of the equipment. There is no substantial difference in a new driver and one made 5 years ago.


Just a lot more bells and whistles which always attracts certain customers seeking that one "fix".


Vincedaddy
Legend
 
# 18    3/3/2017 7:29:26 PM   


The real answer is simple. The market is flooded with equipment. The market needs a correction. Some companies Will Survive the hardship of a market correction, some will not.


A correction is coming. That is inevitable. Still doesn't resolve the long term issue. Few firms chasing to get more market share of a shrinking pie. Tons of examples of companies increasing the price of hard goods to offset decreasing sales. Not enough examples of companies doing a lot to grow the game.

But to bring it full circle, yes, TMag is screwed.


Long term solution, "Don't flood the market with products"


Dandy
Professional Champion
 
# 19    3/5/2017 11:26:47 AM   

One of the major issues with the golf equipment industry is the USGA limits. They have virtually regulated innovation out of the equipment. There is no substantial difference in a new driver and one made 5 years ago.


I think you have to add that it was a necessary measure. Real estate is a real issue as is making classic courses obsolete. Letting the equipment industry run wild with innovation would yield undoubtedly impressive results, but would kill the game as we know it.


  • 1
  • 2
  • Participants
    Mongo68 JayPet Vincedaddy Egor LyinLewis njgolfer Dandy LBCbeerbrotha
    Other Topics by LBCbeerbrotha