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As someone who lost his gig as an exc with Golfsmith, this article hit home. Hard.
Your thoughts? https://nypost.com/2017/02/27/adidas-struggling-to-sell-taylormade-equipment-brand/ |
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# 16 3/3/2017 5:27:34 PM |
One of the major issues with the golf equipment industry is the USGA limits. They have virtually regulated innovation out of the equipment. There is no substantial difference in a new driver and one made 5 years ago.
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# 17 3/3/2017 5:37:34 PM |
One of the major issues with the golf equipment industry is the USGA limits. They have virtually regulated innovation out of the equipment. There is no substantial difference in a new driver and one made 5 years ago. Just a lot more bells and whistles which always attracts certain customers seeking that one "fix". |
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# 18 3/3/2017 7:29:26 PM |
The real answer is simple. The market is flooded with equipment. The market needs a correction. Some companies Will Survive the hardship of a market correction, some will not. A correction is coming. That is inevitable. Still doesn't resolve the long term issue. Few firms chasing to get more market share of a shrinking pie. Tons of examples of companies increasing the price of hard goods to offset decreasing sales. Not enough examples of companies doing a lot to grow the game. But to bring it full circle, yes, TMag is screwed. Long term solution, "Don't flood the market with products" |
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# 19 3/5/2017 11:26:47 AM |
One of the major issues with the golf equipment industry is the USGA limits. They have virtually regulated innovation out of the equipment. There is no substantial difference in a new driver and one made 5 years ago. I think you have to add that it was a necessary measure. Real estate is a real issue as is making classic courses obsolete. Letting the equipment industry run wild with innovation would yield undoubtedly impressive results, but would kill the game as we know it. |